So you’re coming to the land of fire and ice, and you’ve researched everything from waterfalls to volcanoes to glaciers…but have you got the lowdown on Iceland’s grocery stores?
Yes, grocery stores.
While I truly think that Iceland is one of the most stunning countries on our planet, it’s no secret that it can be heavy on the pocketbook and eating out can get expensive.
That’s where grocery stores come in.
Saving money in Iceland can be easy-peasy with a few expert recommendations.
Do you ever wish you had a set of eyes and ears on the ground? Someone who can give you insider info on the Iceland grocery stores and where the locals shop?
*clears throat*
Luckily, as a fellow travel enthusiast and American who’s been living in Iceland for over a decade, I can help.
I’ve prepared this nifty little guide on everything you need to know about SMART Iceland grocery shopping.
I’ll show you where locals shop, compare the stores, and share a smart shopping strategy for your road trip or campervan adventure.
… And a few extra pro tips.
Let’s get into it!
Why Shop At Grocery Stores In Iceland?
If you’re looking to travel Iceland on a budget, hitting up a grocery store is the #1 way to stretch your money.
Eating out for every meal in Iceland adds up fast.
And while grocery shopping in Iceland can still be pricey (island life!), knowing where to go and what to buy can help you save some serious moolah!
Knowing the 411 on all of the grocery stores in Iceland will help you know what to expect, so you can budget, plan, and prep like a pro.
List Of Iceland Grocery Stores
Despite its size, there are many different supermarkets in Iceland.
Your grocery store selection obviously depends on where you’re located.
You’ll be able to find all of these supermarkets in Reykjavík, but your options will be a bit more limited in the countryside.
Let’s get into my top picks!
1. Bónus Supermarket, Iceland
One of the most popular grocery stores in Reykjavík, Iceland is Bónus.
Bónus Prices: It is generally the cheapest supermarket in Iceland and is commonly known as a “no-frills” supermarket chain.
Pros of shopping at Bónus: Bónus stores are spread out across the country and located in many of the smaller towns where you’ll likely be able to stock up on food and basic personal care items.
Bónus opening hours: They typically open at 9 a.m. or 10 a.m., but it’s a good idea to check the times of the specific store you plan on visiting.
The Verdict: Bónus, Iceland
There’s limited variety and fewer brands, but it’s consistently the cheapest option. You’ll also get good-quality basics for less.
💥 I’ve conveniently included all these times and exact locations for the grocery stores in Iceland on my 👉 Iceland Travel Map. Get over 1,500 pinned locations on a convenient digital map so you can navigate Iceland like a pro!
2. Krónan Supermarket, Iceland
Another popular grocery store in Reykjavík and the surrounding towns is Krónan supermarket.
Krónan Prices: They are a little more mid-range and slightly more expensive than Bónus.
Pros of shopping at Krónan: You’ll find all the usual grocery items here, plus a wider range of personal care, household, and specialty products than Bónus. It’s also one of the best options if you have dietary requirements, like gluten-free products. Krónan offers an all-round nicer shopping experience, especially in the way products are displayed.
You might even find a Tokyo Sushi inside some Krónan stores.
Krónan opening hours: They usually operate with extended hours, typically between 9 or 10 a.m. and 10 p.m., but times may differ depending on the time of year.
The Verdict: Krónan
Krónan supermarket in Iceland is my personal go-to. It’s just easier to shop there. Better variety, more options (especially if you have dietary preferences), and overall a more pleasant experience without being too expensive.
If you want to experience authentic Icelandic flavors, Krónan proudly showcases local Icelandic brands and products, and they are well-known for supporting local suppliers, which I love!
3. Costco Iceland
Even though there is only one Costco in Iceland, it’s easily accessible and conveniently located between the airport and Reykjavík city center.
Costco Prices: Most items in Iceland grocery stores are sold in smaller quantities. This makes the Costco in Iceland a popular option because they DO sell products in bulk. Their prices are competitive, and they offer somewhat of a one-stop shop.
Pros of shopping at Costco: If you have an international Costco membership card, you’re in luck! Use the same card from home for some serious savings, exclusive discounts, and even cheaper gas.
Costco Iceland gas prices are slightly cheaper, making it a popular option with the locals. Because of this, expect to wait in line when filling up with gas. To give you an idea, the Costco gas station fuel prices are currently 213 ISK per liter for gasoline and 233 ISK per liter for diesel.
Costco stores are well-organized and easy to navigate, with a mix of electronics, housewares, and groceries, including meat, pantry items, and some fresh produce. They offer cheaper berries and dried fruit, as well as delicious bakery items and refrigerated fruits and vegetables.
If you’re like me, and shopping makes you hungry, there is a delicious hot bar with ready-to-eat options like pizza, ice cream, and hot dogs. Oh, and the hot dogs in Iceland are made with real lamb, unlike the ones in the U.S.
Costco Iceland opening hours: Costco Iceland hours are typically from 10 a.m. to 9 p.m. during the week. Saturdays between 9:30 a.m. and 8:30 p.m. and Sundays between 10 a.m. and 6 p.m.
The Verdict: Costco
Costco sounds great in theory, but for most travelers, it’s not very practical. Food in Iceland has fewer preservatives and “mystery ingredients” which means that fresh produce doesn’t last as long. You’ll want to avoid buying too many fresh bulk items unless you plan on using them up fast.
Unless you’re stopping there right after landing, staying nearby, or traveling with a group, it doesn’t really make sense. Buying in bulk isn’t ideal when you’ve got limited fridge space, and you’re constantly on the move. Plus, its location between the airport and Reykjavík isn’t always convenient once your trip is underway.
However, if you’re planning to move to Iceland, this would be more useful to you!
Important Note: Alcohol is NOT available to the general public at Costco Iceland, only for large resellers and bars.
If you’ve dreamed about watching the breathtaking landscapes with a fine glass of Merlot in hand, you’ll want to stock up at duty-free because alcohol in Iceland is expensive!
4. Nettó, Iceland
This is a great grocery store, but Nettó locations are less common, especially once you get outside the main towns.
Nettó Pricing: More expensive than Bónus and Krónan.
Pros of shopping at Nettó: Nettó is a step up from Bónus and Krónan in terms of selection. You’ll find a wider range of brands, plus more household items, and fun extras like kids’ toys and baking supplies.
It feels a little more curated and “elevated.” Similar to a Whole Foods vibe (just without everything being organic).
Nettó opening hours: 9 a.m. – 9 p.m. most days, but some stores are open until midnight and even 24/7.
The Verdict: Nettó
Nettó has a wider selection and feels a bit more “elevated,” therefore more expensive than Bónus and Krónan, but the downside is you won’t find one as easily.
5. Hagkaup, Iceland
Hagkaup is kind of like a Target-style store in that it’s part grocery store, part department store.
Hagkaup prices: Hagkaup is noticeably more expensive than Bónus and Krónan, so it’s not the best option if you’re trying to keep your grocery bill as low as possible!
Pros of shopping at Hagkaup: You’ll find everything from food to cosmetics, toiletries, gifts, and even party supplies.
It’s also a really convenient spot for quick, ready-made meals.
Many locations have build-your-own food bars (like salad or smoothie stations), and you’ll often find options like rotisserie chicken for an easy dinner. It’s a great middle ground if you don’t want to blow your budget on a restaurant but don’t want to spend hours cooking on vacation, either!
Some stores also have partnered takeaway spots inside (like sandwich counters), or even a hot dog stand, which makes it a great stop if you just need something quick to eat.
Hagkaup opening hours: Some stores offer extended opening hours, some even 24 hours!
The Verdict: Hagkaup
This is the most expensive of the four, but it has the widest range. Good for specialty items, international brands, or if you need non-food supplies at the same time.
A couple of things to keep in mind:
👉 Grocery pricing from cheapest to priciest: Bonus → Kronan → Netto → Hagkaup.
👉 Bónus usually opens a bit later than Krónan, so plan accordingly if you’re heading out early.
👉 In smaller towns, opening hours can be limited, so don’t leave your grocery run to the last minute.
6. Honorable Mentions: N1 Gas Stations, Iceland, 10/11 & Krambúðin
N1 gas stations: If you need to refuel and stock up on supplies, Iceland also has a gas station called N1. Surprisingly, some of these N1 gas stations have full grocery stores. Making it incredibly convenient, especially when traveling around the countryside.
So don’t be too worried if you forget to stock up in Reykjavík!
Find out more about the gas stations in Iceland here. 👇
➡️ READ: Iceland Gas Stations: 7 Things You Need to Know Before Your Trip
10/11, Iceland: This is more of a convenience store than a proper grocery store. Even though they do have some groceries, they lack variety. I wouldn’t suggest shopping here unless you have no other choice, and definitely not for the bulk of your groceries. It’s expensive!
Krambúðin (Krambudin): With 21 stores across the country, you might come across one of these on your trip, especially in the smaller villages. While that sounds convenient, just keep in mind that Krambudin is one of the most expensive grocery stores in Iceland. As you can imagine, prices are higher because it costs more to get goods and fresh produce out to those more remote areas.
Things To Note About Grocery Stores in Iceland
There are a few differences between Icelandic grocery stores and those in the U.S. that really stand out to me.
Limited Selection
Firstly, there’s a limited selection of choices in terms of size and availability. Icelandic grocery stores are comparatively smaller because Iceland has a smaller population and is located on an isolated island.
This makes it harder to source products and results in fewer products and brand options on the shelves.
Secondly, certain items are not available consistently throughout the year, making goods like avocados difficult to find and if you do, they aren’t the best quality because of long transportation times.
I had to get used to eating brown avocados once I moved here. 🥲
Food Prices in Iceland
The second major difference is Iceland’s grocery prices. These also tend to be higher compared to other countries.
This is mainly because of the smaller market size, those pesky import taxes, and a big emphasis on supporting locally sourced products.
But the good news?
These local products are oh-so-delicious and are of much higher quality than the ones back home. So, there is a silver lining! 🎉
As I mentioned earlier, fewer preservatives and pesticides mean that food goes bad faster, and it’s not unusual to have to make multiple grocery trips in a week.
It’s always helpful to get an idea of what things cost at Bónus.
| Bónus | ISK | USD |
| Bread | 400-600K | $3.20-$4.80 |
| Milk 1L | 230-280 ISK | $1.80–$2.25 |
| Eggs (12) | 750-900 ISK | $6.00–$7.25 |
| Skyr (500g) | 500-600 ISK | $4.00-$4.80 |
| Apples (1pc) | 90 ISK | $0.72 |
| Cheese (350g) | 1300 ISK | $10.40 |
| Ready-made-meal | 1200-2500 ISK | $9.60-$20.00 |
| Coffee (400g) | 1000-1400 ISK | $8.00-$11.20 |
| Tea | 500 ISK | $4.00 |
| Soda (2L) | 300 ISK | $2.40 |
| Sparkling Water | 200 ISK | $1.60 |
| Ground Beef (500g) | 1700 ISK | $13.50 |
| Frozen Strawberries | 520 ISK | $4.25 |
| Canned Tuna | 300 ISK | $2.40 |
| Pasta Sauce Jar | 600 ISK | $4.75 |
| Pasta | 350-550 ISK | $2.80-$4.40 |
| Packet of Crackers | 250-500 ISK | $2.00-$4.00 |
| Chips | 300-500 ISK | $2.40-$4.00 |
| Diapers (20 pack) | 2000-3000 ISK | $16.12-$24.18 |
*Please note: ISK prices usually go up each year, and the USD conversion can fluctuate quite a bit depending on the exchange rate.
Food Quantities
Products in Icelandic grocery stores often come in smaller quantities compared to other places.
For instance, yogurt, soda, and other items are sold individually rather than in multi-packs.
Don’t expect to find milk sold per gallon. The largest size you’ll find here is a liter and it’s packaged in Tetra packs rather than plastic jugs.
There’s also a difference in the type of packaging. Grapes are often sold in open paper bags instead of plastic containers.
Convenience
Opening hours in Icelandic grocery stores vary, with some opening at 9 or 10 a.m in the morning and closing between 5 and 9 p.m. These times are even shorter in rural areas, so it’s important to consider this when planning your outings.
So, for all you early risers looking to stock up early in the morning before exploring, you may need to adjust your plans!
Alcohol in Iceland
I mentioned it earlier, but alcohol in Iceland is VERY expensive. Make the most of duty-free shopping at the airport and stock up because it’s a lot cheaper there.
Grocery stores do sell alcohol, but it’s limited to reduced alcohol beer only. Anything stronger can only be bought at Vínbúðin, the state-run liquor store.
And don’t forget, you need to be 20 years or older to purchase alcohol in Iceland.
Iceland Grocery Strategy for Your Road Trip (Campervan + Budget Tips)
So, how does all of this actually impact your road trip? When you’re traveling around Iceland, your grocery strategy is an important factor in planning out your itinerary.
Something that catches a lot of travelers off guard is how far apart grocery stores and gas stations are. That means planning ahead is crucial, you can’t just assume you’ll pick up a bite to eat at your next stop.
Traveling Iceland by campervan makes this a lot easier. You get accommodation, transport, and cooking rolled into one. It makes preparing meals wherever you are so much easier.
If you’re considering traveling Iceland by camper van, Happy Campers makes it super easy. Their well-equipped vans make it easy to store groceries, prep meals on the go, and keep everything organized while you explore.
Get 10% OFF when you book with Happy Campers. using this code 👉 IWV10
Want more info on what their vans are like? Read my detailed review. 👇
➡️ READ: Happy Campers Iceland Review: 5 Reasons Why It’s The BEST Way To Travel Iceland
Plan Your Grocery Stops
This is where a bit of strategy comes in. You’ll need to plan your grocery stops carefully to avoid getting stuck without food.
- Always stock up before leaving major towns, especially Reykjavík.
- What to buy in Reykjavik: non-perishables, snacks, Skyr, water, and any specialty items you can’t get elsewhere.
- A few key Ring Road stops include Selfoss,Vík, Höfn, Egilsstaðir, and Akureyri to get supplies.
- Use gas station (N1) stores as a backup, but realize that prices are higher and selection limited.
- Always check store hours, especially on weekends.
Storage + Food Prep Tips
Most campervans come with refrigeration, but they’re small. So only buy what you can realistically store.
I know that I want meals that are quick and easy to prepare with minimal clean up. Oh, and you don’t want leftovers that need storing!
Soup in a cup, oatmeal in a cup, or boil-in-a-bag rice are great options.
The brand Feed the Viking makes freeze-dried meals, and they’re sold at Bónus. Just add hot water, and you’re good to go.
Pro tip: A soft-sided cooler is a lifesaver. You can fill it up and take it along on your road trip so you never go hungry!
How to Eat Cheap in Iceland + Save on Your Road Trip
Here are a few tips to make the most of your supermarket experience while saving some pennies.
Shop at Bónus or Krónan first: 10/11 and Krambúðin stores are pricier, so avoid them unless you have no other option.
Cook some of your meals: Eating out can quickly drain your budget. Cooking at least some of your meals at your accommodation will help with that.
Choose cheap meals + snacks: Skyr, popcorn, hot dogs, grocery store deli counters, and ready meals. A bought lunch beats a sit-down restaurant for budget travelers.
Buy frozen fruit and vegetables: Fresh fruit is SO expensive! Frozen is often cheaper and lasts longer.
Buy alcohol at Keflavík Airport duty-free: It’s significantly cheaper here.
Bring a reusable bag: Most stores now use paper or reusable bags. Bónus still sells plastic, but it’s pricey, so bring your own or grab a reusable one as a fun souvenir!
Shop for souvenirs: Icelandic grocery stores offer a variety of unique and delicious products, such as lava salt, birch smoke salt, and regular sea salt, which can make for interesting Iceland souvenirs.
Delight in Icelandic candy: Candy is popular in Icelandic grocery stores, with a variety of options including licorice candies and chocolate crunch bars.
So, step into the Icelandic grocery stores armed with your cooler and reusable bag, ready to dive into the treasure troves of local produce, unique souvenirs, and mouth-watering candy varieties!
If you want to eat out and save, I’ve put together a list of the best budget restaurants in Reykjavik. 👇
➡️ READ: 10 Best Budget Restaurants in Reykjavík for Mouthwatering Cheap Eats
FAQs
Here are a few answers to your frequently asked questions about grocery stores in Iceland.
1. Are Groceries Expensive in Iceland?
Yes, groceries in Iceland are more expensive than in the U.S., and there’s less variety, too. For example, there’s only one company that produces milk!
2. Bónus vs Krónan, Which is Cheaper?
Bónus is cheaper than Krónan.
3. Can You Buy Alcohol in Icelandic Grocery Stores?
You can buy reduced alcohol beers at grocery stores, but wine and liquor at the state-run liquor store called Vínbúðin.
4. When Iceland Food Shopping, Can You Find Vegetarian, Vegan, and Gluten-Free Options?
Yes, you can find vegetarian, vegan, and gluten-free options. One thing that’s less common to find is lower dairy, but you can still find lactose-free products.
Check out these tips on how to eat vegan and vegetarian in Iceland in a country that loves meat! 👇
Grocery Stores in Iceland Map
Okay, so now you know that planning your grocery shopping is critical when budgeting for your road trip.
You’ve discovered some useful insights about Iceland grocery stores and where the locals shop to save money.
But before you set off on your Icelandic journey, make sure you check out my Iceland Travel Map + Guide
They’re packed with money-saving tips, a digital map where I’ve included grocery store locations, opening times, AND I’ve even included a shopping list with Icelandic to English. (Trust me, it comes in SUPER handy).
But that’s just the start! I’ve also pinned restaurants, cafes, gas stations, restrooms, pharmacies, and even hidden gems.
They’ve got everything you need to make grocery shopping in Iceland a walk in the park!
Happy Planning!
